I believe that a businesslike approach to poker games is important if you want to make a success of the game. Many players though believe that the way to make good money playing poker is to move on up through the levels. In fact some players who have done this have had good initial runs of success mainly down to variance. A lack of proper bankroll management and being up against very good technical players has led to the downfall of many poker players.
Personally I think that players who have ambition to test themselves against the best are looking at poker all wrong. I guarantee that any player who has this philosophy is highly likely to fail. Also if your ambition is to play with Phil Ivey or Doyle Brunson and to be on the same table as them is hardly testing yourself is it? To test yourself against the best involves continually playing with them for tens upon tens of thousands of hands.
So if you happen to knock Phil Ivey out of the main event of the WSOP then this is hardly going up against and beating the best is it? My own personal poker philosophy went along these lines once upon a time and I thought that in order to be somebody in poker then you had to play at a serious level to do so. I think this line of thinking is not only wrong but it is also extremely counter productive. There are different skills associated with making very good money online that have nothing whatsoever to do with playing poker hands.
If you had a business that was new then having goals of competing with the biggest names in your field may be admirable but they are hardly grounded in reality. Many businesses that tried to grow too fast too quickly have perished. Building your poker business should be viewed no differently than building any other kind of business. I think that if you are looking to expand your poker business then you need to do so in other areas and these areas are concentration levels, controlling tilt and accepting variance when linked with expanding the number of tables that you can beat.
Online poker sites spend millions of dollars every year promoting their product but this is to attract new blood and new blood by sheer definition comes in at the bottom end of the poker pyramid. This is where you should be trying to build your business model and to build it around largely unsophisticated players. Then when you have beaten a certain level then instead of continuing to move up to levels that you can no longer beat then you should expand the number of tables at the highest level that you can crush or beat comfortably. This for me coupled with the best rakeback deal that you can possibly manage will elevate your chances of making very good money from poker. You can dramatically increase you turnover not by playing higher levels but by playing more tables.